It's part of an initiative with AsIAm.
Penneys stores in the midlands will introduce an autism-friendly shopping hour on Sundays.
The first hour of the stores opening will see noise reduction techniques such as silencing tills and in-store announcements - as well as turning off music played into the shop.
It's part of an initiative with AsIAm to make the shopping experience better for those with autism.
Westmeath Man Awarded For Saving A Child From A Burning Building
He pulled the child from an upstairs window.
Paul Mescal 'Incredibly Proud' Of Glatiator II At Irish Premiere
The Kildare Man stars in the latest Blockbuster Film.
Midlands 103 Remains Region's Most Listened To Station
The latest figures also show more than 3 million Irish adults listen to radio everyday.
Artist Residency Scheme Coming To The Midlands
This is in partnership with Music Generation.
Midlands Woman Most Profitable Influencer On 'I'm A Celebrity'
The influencer industry is a space for people to profit from social media.
Maura Higgins is Entering The 'I'm A Celeb' Jungle
Joining Maura in the jungle is former Irish professional boxer turned boxing promoter Barry McGuigan.
Over 160 Businesses Attending The Midlands 103 Hospitality Awards
Titles up for grabs include Restaurant of the Year and Best Destination Hotel.
Anna May McHugh Is Awarded Honorary Doctorate
It was awarded for her significant contribution to the advancement of the Agriculture industry.
Midlands Discovery Park To Host Memorial Walk This Weekend
It's a chance to remember loved ones who have passed on.
Social Media Lecturer "Not Surprised" Midlands Influencer Was Overwhelmed By Fame
She rose to stardom from her time on Love Island.
Westmeath Village Crowned As Ireland's Tidiest Village
The town is the county winner for the second year in a row.
Many Trick Or Treaters Adding Personalisations To Costumes This Halloween
Orders are in for fake wounds and gel blood.
Midlands Fire Services Are Warning About Halloween Costumes
They want to alert parents to keep possible hazards in mind when choosing costumes for children.
Do You Believe In Ghosts?
A study found women are more likely to believe in the supernatural than men.
Westmeath Dog Wins "Puppy Of The Year" Title
A Laois pup took second place.
Pat Shortt Talks About Midlands Family Connections
The final leg of his current tour is taking place in the region.
Westmeath Author Shortlisted For An Post Irish Book Awards
His book is about the murder of Adrian Donoghue.
The Boss Slams Donald Trump
The music legend has family roots in Westmeath.
The Coronas Take To The Stage In Offaly
The Irish rock band will perform this Sunday.
Midlands Favourite Scary Movies Revealed
People in the region were asked what gives them a good fright around Halloween.
