That's according to a survey of over 11 thousand people by Deloitte.
Most Irish people find it "creepy" when their phone shows ads based on conversations they've had.
That's according to a survey of over 11 thousand people by Deloitte, which found two thirds were alarmed by the way companies track their personal data.
Our Technology Correspondent Jess Kelly says there's no public evidence our devices are listening to us, but says they do track our online activity: