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One midlands company has seen a drop of casual custom of up to 80% this summer.
The accommodation crisis is leading to a massive shortfall in tourism numbers in the midlands.
That's according to Viking Boat Tours in Athlone, which has seen drop in casual custom of up to 80% this summer.
Owner Michael McDonnell says many of those who are booking, are staying for just the day and moving on due to the cost of hotels.
He says a lot of people are choosing to go abroad: