A local councillor thinks the internationally recognised standard could help prevent violent incidents.
Businesses, gardaí and communities must work together to avoid any more tragedies on the streets of Westmeath.
That's the view of local councillor Frankie Keena, following the death of Paul 'Babs' Connolly while attending a stag party in Athlone last month.
The Fianna Fáil rep is calling for a Westmeath County Council and Athlone Chamber of Commerce to work towards achieving Purple Flag status for the town.
The flag represents an internationally recognised standard for excellence in the evening and night-time economy.
Councillor Keena says violent and tragic incidents on nights out can be prevented: