It estimates that €10 spent translates into €40 in terms of employment.
Every 10 euro spent in Westmeath on Irish products and services generates over 40 euro of benefit in terms of employment.
That's according to research done for the new Look for Local campaign being launched across the county this week.
Liam Tutty, of Athlone's Dead Centre Brewing, explains the personal impact it has on his staff:
28% Of People In The Dublin Midlands Region Have A Medical Card
There are over 1m people in the region.
Comedy Gig Want To Show How Menopause Can Be Fun
It's coming to Westmeath tonight.
Midlands Likely To Escape Worst Of Storm Bert's Rain
A red alert has been issued for Galway and Cork.
Peter Burke Points Finger At Finance Minister Over VAT Rate Saga
The Fine Gael Minister is running for re-election in Longford-Westmeath.
Gardaí Appeal For Help Finding Missing Laois Teenager
He was reported as missing since Tuesday.
Westmeath Councillors To Take Department of Integration to High Court
They're looking to stop the development of a Asylum Seeker Accommodation project in Athlone.
Road Cleared After Emergency Services Attend Scene Of Offaly Crash
The incident took place at around 8pm on Thursday night.
Independent Ireland Launch Election Manifesto In Westmeath
Ireland votes on Friday week.
Santa Claus, Sleeping Beauty, & DJs To Star In Offaly Christmas Lights Event
Christmas is landing in Tullamore this weekend.
Gardaí Renew Appeal For Missing Teen
Moagad Riad Sabaihi was last seen in Carlow town.
Cost Of Living Means Renters Have No Life - People Before Profit
Dave Smyth is representing the party in the Longford-Westmeath constituency
Planning For Housing Development In Westmeath Granted by An Bord Pleanála
The bosy has overturned a refusal from Westmeath County Council.
New Photography Book Focusing On Westmeath Lake Released
The project has been four years in the making.
Offaly Candidate Calls For Less Red Tape Around Planning Permission
He is running as an Independent candidate.
Westmeath Nursing Home Found To Be "Well Managed" During Inspection
The facility was found to be compliant in the majority of areas examined.
Large Corporations "Stealing" From Irish People - Laois Election Candidate
He is one of the youngest candidates running in the general election.
New Survey Shows Younger Men Are More Likely To Be "Traditionalist"
A domestic abuse centre worker says social media is the primary educational source for men on relationships.
Westmeath Councillors Announce IPAS Battle Go Fund Me Page
The latest turn in a long running saga sees the public representatives asking the public for help.
We Shouldn't Over Rely On Multinationals Says Laois Recruitment Expert
CSO figures show employment in Ireland is at a record high.
Midlands Under Low Temperature Warning Until Tomorrow Afternoon
The nationwide alert is being extended.
