A promotional campaign will replace Winterfest and Mullingar On Ice.
It's hoped a promotional campaign can help offset the loss of Winterfest in Mullingar.
The annual event, along with Mullingar on Ice, has been cancelled this year, due to covid-19.
They bring about 100,000 visitors to the town and between €1.5 and 3 million to the local economy each year.
President of Mullingar Chamber, John Geoghegan, says they're now devising a campaign instead, to help boost retailers:
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HSS Hire Owner Underlines Future Security Following Multi-Million Euro Sale
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Athlone Castle Gets €1.8m In Funding
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Funeral Of Westmeath Woman Who Died Following Cork Crash Taking Place Today
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Rare And Antique Books Headline Offaly Bookfair
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Westmeath Town Lined Up For Substantial Water Network Upgrade
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LOETB Recognised In National Excellence Awards
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Laois Integration Network Set To Appoint New Chair
The group's AGM takes place this evening.
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The selection of an independent chairperson is proving to be a stumbling block.
Man Charged Over Westmeath Assaults
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Laois Butcher Takes Home Best Chicken Prize At 'Butchers Olympics'
Mark Williams was part of the Irish team which won the award at this years World Butchers Event.
Court Hears Dublin Man Accused Westmeath Councillor Of Being Antifa Operative
The trial collapsed yesterday after the judge determined due to the lack of a witness to confirm evidence.
Laois Man Sells Plant & Tool Hire Company For €31m
The deal will see HSS Hire join Woodie's and Telford's as part of the Grafton Group.
