The average advertisement on our station reaches over 18,000 people.
Midlands 103 has the highest daily listenership of any local station outside Dublin and Cork.
That's according to the latest figures from the JNLR, which also shows our market share has increased.
The average advert reaches 18,200 people.
Roy Jennings, Programme Controller, says the majority of our listeners NEVER listen to another radio station: