
The counties will now be marketed as part of Ireland's Hidden Heartlands.
The re-branding of Offaly and Westmeath by Fáilte Ireland is being hailed as a common sense move.
The counties will now be marketed as part of the 'Hidden Heartlands', having previously been split with the 'Ireland's Ancient East' brand.
The expansion includes a 10-year plan for the region, to maximise on tourist hotspots and encourage visitors.
Christina Byrne from Ardmore Country House B&B in Kinnitty the previous strategy wasn't effective: