'Trad Wife' Trend Promoting Harmful Ideology - Turn2Me

The TikTok trend is idealising a return to traditional gender roles.

A leading mental health charity says the online Trad Wife trend promotes an ideology that is harmful to both women and men.

The viral movement, found mostly on TikTok, idealises a return to traditional gender roles where women are expected to focus solely on homemaking.

The trend has been criticised as promoting a false back to basics lifestyle while profiting from the online exposure.

Turn2Me CEO, Tullamore's Fiona O'Malley, says the content being pushed is regressive on all sides:

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