That's the view of the Irish Examiner's Paul Rouse.
The Six Nations could be set to go behind a paywall after organisers refused to rule out the move.
Reports indicate that Sky Sports are set to make a £300m bid for the rights when they come up again in 2022.
BBC and ITV are contracted to share all games until the end of the 2021 Six Nations but rules prevent them from making another joint bid.
UCD Sports History lecturer and Irish Examiner Paul Rouse says its proven that a paywall is detrimental to the game:
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